Meet Jeff
Meet Jeff
Meet Jeff
Writer. Designer. Systems thinker.
Atlanta, Georgia · Remote
Atlanta, Georgia · Remote
Before words were my job, they were survival. Learning to navigate life in a language that wasn’t mine taught me more about clarity than any style guide ever could. I still approach every project the same way: strip away what confuses, keep what connects.
I’m happiest when a system just makes sense, whether that’s a sign-up flow, a habit, or a single sentence. If something feels complicated, I probably haven’t found the simple version yet.
Countries in Asia where I lived, worked, and adapted to different cultural norms.
Leading UX organizations that ranked my portfolio among the world’s best.
Organizations where I taught English and cross-cultural communication.
Published three Asian culture guides and contributed to a travel anthology.
What I bring
Content systems
I design and govern scalable content systems that drive clarity, efficiency, and measurable business results.
Content systems
I design and govern scalable content systems that drive clarity, efficiency, and measurable business results.
Writer–designer perspective
I’m a writer who can also design — a former English teacher turned web designer who understands how language, structure, and visual hierarchy work together.
Writer–designer perspective
I’m a writer who can also design — a former English teacher turned web designer who understands how language, structure, and visual hierarchy work together.
Collaboration
My feedback consistently includes words like strategic and A-player. Peers joke that my organizational skills would make Marie Kondo proud.
Collaboration
My feedback consistently includes words like strategic and A-player. Peers joke that my organizational skills would make Marie Kondo proud.
Cross-cultural leadership
Living abroad and leading remote, international teams taught me to build trust across cultures and time zones through clear, consistent communication.
Cross-cultural leadership
Living abroad and leading remote, international teams taught me to build trust across cultures and time zones through clear, consistent communication.
What my colleagues say
Curiosity.
Curiosity.
Respect.
Respect.
Humor.
Humor.
That’s what I bring to every collaboration.
How I work
Strategy
Audit what exists, align to business OKRs, and define what success actually looks like before writing a word.
Strategy
Audit what exists, align to business OKRs, and define what success actually looks like before writing a word.
Benchmark
Study best-in-class patterns and competitor approaches to set a real bar for clarity and usability.
Benchmark
Study best-in-class patterns and competitor approaches to set a real bar for clarity and usability.
Test
Run usability tests to validate real comprehension, not just internal assumptions about what’s clear.
Test
Run usability tests to validate real comprehension, not just internal assumptions about what’s clear.
Iterate
Refine continuously based on data and feedback until the experience is seamless and effortless.
Iterate
Refine continuously based on data and feedback until the experience is seamless and effortless.
Strategy
Audit what exists, align to business OKRs, and define what success actually looks like before writing a word.
Benchmark
Study best-in-class patterns and competitor approaches to set a real bar for clarity and usability.
Test
Run usability tests to validate real comprehension, not just internal assumptions about what’s clear.
Iterate
Refine continuously based on data and feedback until the experience is seamless and effortless.
What shaped my work
2004
Started teaching abroad
Teaching across South Korea, Thailand, and Japan taught me to make ideas clear across languages, cultures, and contexts.
2004
Started teaching abroad
Teaching across South Korea, Thailand, and Japan taught me to make ideas clear across languages, cultures, and contexts.
2015
Published Japanese Gestures
Documenting more than 140 gestures taught me how careful observation can become practical guidance.
2015
Published Japanese Gestures
Documenting more than 140 gestures taught me how careful observation can become practical guidance.
2016
Launched Culture Gaps
Building Culture Gaps taught me how personal experience can become useful, relatable stories for a wider audience.
2016
Launched Culture Gaps
Building Culture Gaps taught me how personal experience can become useful, relatable stories for a wider audience.
2018
Launched Bento Sites
Web design taught me that words work best when they’re shaped alongside structure, hierarchy, and interaction.
2018
Launched Bento Sites
Web design taught me that words work best when they’re shaped alongside structure, hierarchy, and interaction.
2020
Went freelance in UX
UX writing brought my experience with language, teaching, research, and design into product work.
2020
Went freelance in UX
UX writing brought my experience with language, teaching, research, and design into product work.
2021
Joined Wellhub
Wellhub taught me how to scale clarity through systems, governance, localization, and cross-functional leadership.
2021
Joined Wellhub
Wellhub taught me how to scale clarity through systems, governance, localization, and cross-functional leadership.
2026
Founded Geek Strong
Geek Strong lets me explore how visual storytelling and behavior design can make healthier choices easier to start and sustain.
2026
Founded Geek Strong
Geek Strong lets me explore how visual storytelling and behavior design can make healthier choices easier to start and sustain.
Off the clock
Volunteer teaching on Koh Lipe with the Chaipattana Foundation.
Volunteer teaching on Koh Lipe with the Chaipattana Foundation.
Cycling from Chiang Mai to Myanmar.
Cycling from Chiang Mai to Myanmar.
Crossing the DMZ separating South Korea from North Korea on one of the final tours.
Crossing the DMZ separating South Korea from North Korea on one of the final tours.
Cycling across South Korea and Japan.
Cycling across South Korea and Japan.
Taking a ferry from Fukuoka, Japan, to Busan, South Korea.
Taking a ferry from Fukuoka, Japan, to Busan, South Korea.
Meeting a maiko in Kyoto.
Meeting a maiko in Kyoto.
Climbing Mount Fuji with my wife.
Climbing Mount Fuji with my wife.
Traveling with my family.
Traveling with my family.
Simplify
to
amplify